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Etch your social media strategy policy in steel

Devise objectives that fit culture to ensure success Social media is good news for the industry; we just don’t know it yet. Consider this trifecta of change 1) traditional marketing costs are out the window—social marketing media is virtually free 2) social media allows complete control of our messages—publishing our own content, when and where we want, and 3) social media helps us to cultivate re...
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Big innovation idea creates more of less

Profits could be attainable from unimaginable volumes Thinking small in large volumes—the essence of “sachet marketing”—yet never losing brand focus, could open up entirely new markets for many of the worlds B2B (and B2C) manufacturers and service providers. If you can identify customers who are willing but perhaps cash strapped, think micro-loans and contracts, think mini-sizes, mini-volumes, thi...
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