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Month: October 2011

Effective marketing made free and easy

Recognize and coddle all sources of word of mouth advertising Talk about taking something for granted! There’s nothing our businesses do that’s more undervalued and under-managed as word of mouth marketing. The reason? We don’t call it what it is. It gets diffused and lost like a vitamin at breakfast. Some companies try to measure it, but most do a poor job of it. I would doubt there’s any one in...
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Three types of employees fill the most important seats

  You may not be hiring right now but that doesn’t mean you shouldn’t give some thought to how precisely you’ve deployed staff to critical areas of your company. In the legendary business book, Good to Great, author Jim Collins proclaimed, “People are not your most important asset, the RIGHT people are. Get the right people on the bus, the wrong people off the bus, and the right people in the r...
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