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Month: February 2011

Rescue sales and marketing efforts with effective email

Everyone has an email inbox. It’s the one media you know everyone uses virtually every day. But with all the hype around social media you might think that the power or relevance of email in the coatings industry has diminished. It hasn’t. There’s hardly anything in sales and marketing more cost effective, easier to track, easier to measure, or more direct than an email with a purpose. That sai...
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A four-step prescription to help you drive markets

Create impact where it matters most. In my previous post I suggested that in order to gain the greatest insight we must “look broadly outside the industry.” Well here’s an example by way of a comparison of the metals industry to, of all things, the airline industry. I discovered some striking similarities as well as some interesting common ground. The exercise illustrates how, by simply having mor...
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