Home / Archive by category "Marketing" (Page 2)

Marketing

Give your sales strategy a huge leg up!

Dive deep for more customer insight. The purpose of your business is to create customers. In fact, it is the customer who determines what your business is. Obviously customers are crucially important to sales efforts. But don’t we need to understand more about what makes them tick? Don’t we need to know more about the perceptions that ultimately drive their opinions and decisions? Would it help i...
Read More

Lessons from the state of the art

Inspiration from the making of Apple products. We can learn a lot from Apple. We would all do well to take a close look at how this company has been changing the game of making and delivering successful products to the marketplace over and over again. From idea to supply chain, no one’s doing it any better than Apple. I’d be asking myself, when was the last time WE acted on a creative idea? And, “...
Read More

3 Things you need to know to make a great pitch.

If you’re not impressing, you’re probably boring! Ever lose out on a business opportunity because you fumbled your sales pitch? Or you started your elevator speech but the audience seemed bored after thirty seconds. Or maybe you felt like you did pretty well except now you’re scratching your head because you didn’t get the result you were after. Are you missing real opportunities or is this just p...
Read More

How a word like “metalwork” could spell online success

2 big ways to enhance Google-search “pretreatment” How well is your website working for you? If you’re not getting consistently good search engine rankings, your audience is not finding you when they need you most. It would be well worth your time to take a hard look at your entire online strategy. Start with a view from 10,000 feet. What if the addition of a few key words at the top level increas...
Read More

Call to industry: Engage in the revolution

Bastard series finale: “Plan social media strategies like any other major initiative” The Bastard has written thousands of words on the subject of social media in the past few months. I packaged them in a neat “seven-step argument for taking care in adopting a social media program.” With so much buzz around the topic, I believed that the most valuable intelligence carefully explored only the most ...
Read More

Measuring social media may test your mettle

Stand by for the real results Industrial business owners ask me, what can I expect in return for my investment of time and company resources in social media? Are the results measurable? Will it add to my bottom line? I realize that for some of you, having an answer to those basic questions has to be the place to start. You gotta know if this stuff makes sense for a small industrial business. Besi...
Read More

Etch your social media strategy policy in steel

Devise objectives that fit culture to ensure success Social media is good news for the industry; we just don’t know it yet. Consider this trifecta of change 1) traditional marketing costs are out the window—social marketing media is virtually free 2) social media allows complete control of our messages—publishing our own content, when and where we want, and 3) social media helps us to cultivate re...
Read More

Six tips: how to spend less money at trade shows

Say less and stand out more from the crowd Planning to attend a trade show or two in the coming seasons? Shows and conferences can be good for business and employee morale. Keep in mind attendance is expensive only when you don’t accomplish your mission. And if part of your agenda includes meeting new prospects and looking for new business, here are six tips to help you bring it home safely. It do...
Read More

Name an irreversible trend that your business cannot ignore.

What technology offers expression, stickiness and competitive advantage? Many of my clients still ask me, why is Social Media so important? Is it really relevant for business to business? And, how did we get here so fast? These questions come from people on both sides of the fence and most have dabbled with at least some of the available Social Media (SM) tools. I had planned for this posting to c...
Read More
Previous
Next
Top