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Etch your social media strategy policy in steel

Devise objectives that fit culture to ensure success Social media is good news for the industry; we just don’t know it yet. Consider this trifecta of change 1) traditional marketing costs are out the window—social marketing media is virtually free 2) social media allows complete control of our messages—publishing our own content, when and where we want, and 3) social media helps us to cultivate re...
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Wanted: small niche players. Space available

Consider your options well As a small business, are you alone, doing your thing, providing a great product in the metalworking or surface treatment industries? Do you think anyone else in the whole world shares some of the same challenges? Are they also trying to keep “clean” (let alone “green”) while using advanced chemical lubricants, cleaners and strippers? Small industrial niche businesses ...
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Use these 6 tools to tap in and listen to the social media marketplace.

Plot your objectives and strategy. You didn’t become successful in the metal business by jumping into it with some vague notion of how the business works. I’d advise you to handle the topic of Social Media (SM) the same way. It could be hazardous to jump in without some knowledge of the medium; it’s tools and the marketplace. After all we don’t want to embarrass ourselves. But I also urge you t...
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