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B2C

Measuring social media may test your mettle

Stand by for the real results Industrial business owners ask me, what can I expect in return for my investment of time and company resources in social media? Are the results measurable? Will it add to my bottom line? I realize that for some of you, having an answer to those basic questions has to be the place to start. You gotta know if this stuff makes sense for a small industrial business. Besi...
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Business purchasers are using more social media channels

Learn how to be strategic, creative and the wiser By any reasonable measure, business-to-consumer (B2C) companies spend more time and resources on marketing than any of us in business-to-business (B2B). As a group B2C is also arguably better at it as well. So what can we learn from B2C marketers? I can tell you it is not the size of the “spend” but rather the choices you make to ultimately buil...
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