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Marketing

Business purchasers are using more social media channels

Learn how to be strategic, creative and the wiser By any reasonable measure, business-to-consumer (B2C) companies spend more time and resources on marketing than any of us in business-to-business (B2B). As a group B2C is also arguably better at it as well. So what can we learn from B2C marketers? I can tell you it is not the size of the “spend” but rather the choices you make to ultimately buil...
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How well do you attract and keep customers?

Efficiency is key to sustainability. Avoid common mistakes. If you haven’t thought about where your next customer is coming from you may be risking your business on out-dated hunches. The only assumption a small business needs to make is that its audience knows what its options are and you need to be keeping them happy like there’s no tomorrow. When battles are fought just keeping your head above ...
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Move prospects to preference—a best practice for conversion

Focus your limited sales and marketing resources on the primary objective Do you know where your next customer will come from? By understanding what stage in the buying process your audience occupies at any given time you can convert more of them to customers more efficiently. This is market segmentation 101. A primer for any industrial business offering niche products and services including meta...
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